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Dr. Youssef ELHAOUSSINE

稿件来源:国际金融学院 | 作者:国际商学院 | 发布日期:2016-09-26



Dr. Youssef ELHAOUSSINE

Nationality: French
Lecturer in Marketing and Management in SYSU ISBF
Member and manager of the Sun Yat-Sen University China Brand Research Center

Office 909, Administration Building
Zhuhai Campus - Sun Yat-sen University,
Zhuhai, 519082, P.R.China
Tel: (86756) 3668134
Fax: (86756) 3668660
Mobile: (+86) 139-0224-5030
E-mail: youssef5@mail.sysu.edu.cn


COURSES TAUGHT IN SYSU ISBF:
Sales Management, Service Management, Project Management, International Marketing Focus on China, Operational International Trade, Basic of Marketing Research.


EDUCATION:
2000  DUT Physical Measurements
REIMS CHAMPAGNE ARDENNES UNIVERSITY, France
2002  DUEET European Technical Diploma in Physics and Chemistry
REIMS CHAMPAGNE ARDENNES UNIVERSITY, France
2002  BSc Honors Research Program in Applied and Analytical Chemistry
NAPIER EDINBURGH UNIVERISTY, Scotland, UK
2004  MSc in Marketing Management
CRANFIELD UNIVERSITY; England, UK
2016  PhD in Entrepreneurial Management and Marketing
SUN YAT SEN UNIVERSITY SCHOOL OF MANAGEMENT, China


ACADEMIC EXPERIENCE:
Worked for many universities, and taught several short-term courses in: South China Normal University, South Chine University of Technology, Zhongkai University, GuangDong Polytechnic University and Yancheng University of Technology.


PROFESSIONAL EXPERIENCE:
Worked 6 years as Production and Quality Control for a French internet retail company:  in charge of production quality, import export procedure, negotiation, customer service and marketing strategy.


FIELD OF RESEARCH:
B2B Branding and Strategy for OEM Industry
Dialecticism and Mix Message interpretation from consumers
Internet purchase behavior
Brand Luxury Development


CONFERENCE AND PUBLICATIONS:
2014 – GLOBAL BRAND SUMMIT CONFERENCE– ChongQing, CHINA: Keynote Speaker in B2B Branding Strategy
2016 – Impact of One Child Policy Consumer Behavior – JOURNAL OF SUN YAT SEN UNIVERSITY
2016 – Factors of Luxury Counterfeiting – Journal of Brand Research